Product Design: Future, Pitfalls, and Success @ ActionSpot, San Jose [16 August]

Product Design: Future, Pitfalls, and Success

18:30 - 21:00

 Facebook event page
99 Wilson Ave, San Jose, California 95126
The difference between a good and great product is the last 10%. Everyone has the same 90%, the same core features and similar pricing and a similar story. But that last 10% is the real differentiator. It is the part that separates you from your competitors. It’s the blood, sweat, and tears of detail. It’s the extra effort to make things just right. It’s the careful attention to every line of copy, every aspect of production, every step in the process.
DO YOU WANT to LEARN MORE? THEN you are in the right place…
This session is about the product and we split it into three categories:
PART ONE: Why is product design crucial in today’s business? Where is product design field heading in the near future? Stats on how many businesses are betting on customer experience and design as the next thing that will set their products apart from the rest. Stats on latest acquisitions of companies with designer co-founders or early employees.
PART TWO: How to survive your seed round if you don't have a designer? Become one! What is product design and what you should know? What are the fundamentals of product design every founder must know? What are some unconventional ways to master UX design? What are the biggest trends in the UX design right now?
AND FINALLY: Applying basic product design knowledge to your product. What your design process should be when designing a product from scratch or adding a vital feature. Design – test — iterate — build — test — design. How to cut corners and still produce a quality product, where to save money. How to outsource design work.


Ivan Tolmachev is a senior product designer and strategist at Onfleet, a San Francisco-based logistics company that provides businesses with a fleet management tool for their last-mile deliveries. As head of UX & design, Ivan’s expertise helped Onfleet grow and dominate their industry. Prior to Onfleet, Ivan played a critical role at various early stage technology companies and startups, including eShares and Airbrake. After Airbrake was acquired by Rackspace, Ivan led a remote product team of engineers and fostered a corporate culture that cared about great design and design thinking at the company.
Ivan advises early stage technology companies on their go-to-market strategy, product design process and user experience fundamentals. He is a design advisor at Xenon Ventures and a UI/UX mentor at Gateway accelerator.

FINAL PART QUESTIONS: At this point, I usually provide advice critique to companies that want to demo me their product and we discuss visual and UX decisions they've made and suggest where to look next. If that is beyond the scope, I can take questions regarding the talk.

Event Agenda

6:30 PM — 7:00 PM — Networking, Food, and Drinks
7:00 PM — 8:00 PM — Presentation
8:00 PM — 8:30 PM — Q&A

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