Book Talk & Signing with Amy Ettinger, Sweet Spot @ Bookshop Santa Cruz, Santa Cruz [17 July]

Book Talk & Signing with Amy Ettinger, Sweet Spot

19:00 - 20:30

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Bookshop Santa Cruz
1520 Pacific Ave, Santa Cruz, California 95060
Bookshop Santa Cruz welcomes Amy Ettinger for a book talk and signing of Sweet Spot, An Ice Cream Binge Across America. And don't worry—we won't just be talking about ice cream, we'll be tasting ice cream from Mission Hill Creamery, too!

For Amy Ettinger, ice cream is not just a delicious snack but a circumstance and a time of year--frozen forever in memory. As the youngest child and only girl, ice cream embodied unstructured summers, freedom from the tyranny of her classmates, and a comforting escape from her chaotic, demanding family. Now as an adult and journalist, her love of ice cream has led to a fascinating journey to understand ice cream's evolution and enduring power, complete with insight into the surprising history behind America's early obsession with ice cream and her experience in an immersive ice-cream boot camp to learn from the masters. From a visit to the one place in the United States that makes real frozen custard in a mammoth machine known as the Iron Lung, to the vicious competition among small ice-cream makers and the turf wars among ice-cream trucks, to extreme flavors like foie gras and oyster, Ettinger encounters larger-than-life characters and uncovers what's really behind America's favorite frozen treats. Sweet Spot is a fun and spirited exploration of a treat Americans can't get enough of--one that transports us back to our childhoods and will have you walking to the nearest shop for a cone.

“An American epic told by an adventurous soul. Wonderfully entertaining, witty, and smart, and filled with a colorful cast of ice cream aficionados.” —Elizabeth McKenzie, author of The Portable Veblen
«Best consumed in small portions, Ettinger’s book will be a vicarious treat for fellow addicts.» —Kirkus Review

Amy Ettinger is an essayist, journalist, and editor. She has written for the New York Times, New York magazine, The Washington Post, Salon, and the Huffington Post. She lives in Santa Cruz, California, with her husband and daughter.

This is event is cosponsored by Mission Hill Creamery.

EVENT DETAILS: This free event will take place at Bookshop Santa Cruz. Open seating. Seats are generally set up one hour prior to the event's start time. See more here:
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